Privacy Policy
Last updated: April 2025
This Privacy Policy explains how Achievable Coaching ("we", "us", or "our") collects, uses, and protects your personal information when you visit achievablecoaching.com or use our coaching services.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Achievable Coaching is an online fat loss coaching service operated by Alex Beattie, based in the United Kingdom. Our website is achievablecoaching.com. If you have any questions about how we handle your data, contact us at alex@achievablecoaching.com.
2. What Information We Collect
We collect personal information in the following ways:
- When you use the calorie calculator — we collect your name, email address, age, activity level, and goal via our Mailchimp-integrated form.
- When you purchase coaching — we collect your name, email address, and payment information (processed securely by Stripe via Trainerize — we do not store card details).
- When you use the Achievable app — we collect training data, nutrition data, body measurements, progress photos, and check-in responses you provide through Trainerize.
- When you contact us — we collect any information you choose to share via email or direct message.
- Automatically — our website may collect standard analytics data such as browser type, pages visited, and time on site through cookies and similar technologies.
3. How We Use Your Information
We use your personal information to:
- Deliver and manage your coaching programme
- Send you your calorie calculator results and related coaching content
- Process payments via Stripe through Trainerize
- Send you marketing emails about our services via Mailchimp (where you have consented)
- Respond to your enquiries and provide support
- Improve our website and services
- Comply with legal obligations
4. Legal Basis for Processing
Under UK GDPR, we process your data on the following legal grounds:
- Contract — processing necessary to deliver your coaching services
- Consent — for marketing emails; you can withdraw consent at any time by unsubscribing
- Legitimate interests — for analytics and improving our services, where these do not override your rights
- Legal obligation — where we are required to process data to comply with the law
5. Third Parties We Share Data With
We use trusted third-party services to operate our business. These include:
- Trainerize (ABC Fitness) — our coaching platform. Your training data, nutrition data, and check-in information is stored on Trainerize. See their privacy policy at trainerize.com.
- Stripe — payment processing. Card details are handled directly by Stripe and are never stored by us. See stripe.com/privacy.
- Mailchimp (Intuit) — email marketing. Your name and email address are stored in our Mailchimp audience for sending coaching emails and updates. See mailchimp.com/legal/privacy.
We do not sell your personal data to any third parties.
6. How Long We Keep Your Data
We retain your personal data for as long as necessary to provide our services and meet legal obligations. Specifically:
- Active clients — data retained for the duration of your coaching and up to 2 years after your last interaction
- Email subscribers — data retained until you unsubscribe or request deletion
- Payment records — retained for 7 years for tax and legal compliance
You can request deletion of your data at any time by contacting us at alex@achievablecoaching.com.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict how we process your data
- Withdraw consent for marketing communications at any time
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, contact us at alex@achievablecoaching.com. We will respond within 30 days.
8. Cookies
Our website uses cookies to improve your experience. These include essential cookies required for the site to function, and analytics cookies that help us understand how visitors use the site. You can control cookie settings through your browser at any time.
9. Marketing Communications
If you use our calorie calculator or sign up for coaching, you may receive email communications from us via Mailchimp. You can unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us directly at alex@achievablecoaching.com.
10. Data Security
We take reasonable steps to protect your personal data from unauthorised access, loss, or misuse. Payment data is handled exclusively by Stripe and is never stored on our systems. Coaching data is stored securely within Trainerize.
No method of transmission over the internet is 100% secure. If you have concerns about the security of your data, contact us at alex@achievablecoaching.com.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify existing clients of significant changes by email. The latest version will always be available at achievablecoaching.com/privacypolicy.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
alex@achievablecoaching.com
You also have the right to make a complaint to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled incorrectly.
